| Title | Research review of potential safety effects of electronic billboards on driver attention and distraction |
|---|---|
| Record ID | 11386 |
| Personal Name Creator |
J. Farbry; K. Wochinger; T. Shafer; N. Owens; A. Nedzesky |
| Corporate Creator | United States. Federal Highway Administration. Operations Core Business Unit; Science Applications International Corporation |
| Publisher | United States. Federal Highway Administration |
| Publication Date | 20010911 |
| Language | English |
| Abstract | This report is a research review of potential safety implications of electronic billboards (EBBs) on driving safety. The review covers the interval from a similar review published in 1980 to the present. The present review focuses on the safety aspects of EBBs and does not examine aesthetic issues. Included are a review of research on driver performance in the presence of EBBs and contacts with federal and state officials to describe state regulatory practices concerning EBBs. An account of tri-vision signs is a part of the state review. Knowledge gaps are identified based on the literature review and these gaps support the development of a set of research questions and related research findings. Research questions are divided into roadway characteristics such as curves, interchanges, and work zones; EBB characteristics such as exposure time, motion and legibility; and driver characteristics such as familiarity and age. Related research findings on the legibility of Changeable Message Signs (CMSs) are also included. |
| Rosap ID | dot:37216 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/37216 |
| TRT Terms | Highway safety; Traffic crashes; Human factors; Roadside advertising; Regulations; Attention; Distraction; Cellular telephones; Information display systems |
| General Subjects | Billboard; Electronic billboard (EBB); roadside advertising; cellular; Electronic; Tri-vision; Driving Safety; Driver Distraction; Advertising; Changeable Message Sign; Conspicuity, Legibility. |
| Classification | NTL - SAFETY AND SECURITY - SAFETY AND SECURITY; NTL - SAFETY AND SECURITY - Accidents; NTL - SAFETY AND SECURITY - Human Factors; NTL - SAFETY AND SECURITY - Highway Safety |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
0081963 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/11000/11300/11386/dot_14745_DS1.pdf |
| Format | |
| Database | NTL Digital Repository |