| Title | Advanced Traveler Information Service (ATIS): Who Are ATIS Customers? |
|---|---|
| Record ID | 24060 |
| Personal Name Creator |
Lappin, Jane E. |
| Corporate Creator | John A. Volpe National Transportation Systems Center (U.S.); EG&G Services |
| Corporate Contributor |
United States. Federal Highway Administration; United States. Department of Transportation. Intelligent Transportation Systems Joint Program Office |
| Publisher | United States. Joint Program Office for Intelligent Transportation Systems |
| Publication Date | 20000100 |
| Language | English |
| Abstract | This paper offers answers to "Who are ATIS Customers?" using different, complementary research and evaluation approaches. The first section, entitled External Factors Influencing Customer Demand, offers an empirical assessment of external conditions that appear to be critical to strong consumer demand for ATIS services. The second section, entitled Using Attitudes and Values to Segment the ATIS Market, describes a general population survey that was used to segment the population according to their attitudes and values toward time, technology, travel, and information. This analysis forms the basis for understandingThis paper offers answers to "Who are ATIS Customers?" using different, complementary research and evaluation approaches. The first section, entitled External Factors Influencing Customer Demand, offers an empirical assessment of external conditions that appear to be critical to strong consumer demand for ATIS services. The second section, entitled Using Attitudes and Values to Segment the ATIS Market, describes a general population survey that was used to segment the population according to their attitudes and values toward time, technology, travel, and information. This analysis forms the basis for understanding how ATIS customers differ from others who share similar demographic characteristics. |
| Rosap ID | dot:35542 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/35542 |
| TRT Terms | Advanced traveler information systems; Intelligent transportation systems; Customer satisfaction; Demographics; Surveys; Transit riders; Data collection; Real time information; Deployment; Highways; Public transit; Information technology |
| General Subjects | ATIS; ITS |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
1128927 |
| Availability | Volpe National Transportation Systems Center, Technical Reference Center |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/24000/24000/24060/9H901_Workroom_24060.PDF |
| Format | |
| Database | NTL Digital Repository |