| Title | Identification and Test of Pedestrian Safety Messages for Public Education Programs |
|---|---|
| Record ID | 25367 |
| Personal Name Creator |
Blomberg, Richard D.; Preusser, David F. |
| Source | xxiii, 148 p. : ill. |
| Corporate Creator | Dunlap and Associates, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 19750300 |
| Language | English |
| Abstract | A review of the literature and data from pedestrian accident research was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media campaigns for each of the developed message contents are provided. /Abstract from report summary page/ |
| Rosap ID | dot:1111 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1111 |
| TRT Terms | Pedestrians; Pedestrian-vehicle crashes; Public information programs; Safety programs; Literature reviews; Countermeasures |
| Classification | NTL - PEDESTRIAN AND BICYCLES - Pedestrians; NTL - SAFETY AND SECURITY - SAFETY AND SECURITY |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
91435 |
| Contract Number | DOT-HS-099-3-705 |
| Report Number | DOT-HS-801-457; ED-74-3; NTIS-PB242010 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25300/25367/DOT-HS-801-457.pdf |
| Format | |
| Database | NTL Digital Repository |