| Title | Communications Strategies on Alcohol and Highway Safety. Volume 1, Adults 18–55 |
|---|---|
| Record ID | 25374 |
| Source | 1 v. (various pagings) : ill. |
| Corporate Creator | Grey Advertising Inc. Research Dept. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration; United States. Department of Health, Education, and Welfare; National Institute on Alcohol Abuse and Alcoholism (U.S.) |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 19750200 |
| Language | English |
| Abstract | The study is in two volumes, the first dealing with adults aged 18-55, the second with high school youth. Both identify target populations and communications strategies for encouraging personal action steps to prevent drunk driving. Fully 54% of adult Americans participate at least once a month in social or business situations where alcohol is served; they are termed ARS-Involved. This group has the potential for controlling drinking or restraining drunk drivers. The types of measures they are willing to take are restricted to friends and relatives, and include offer to drive, invite to stay over, call a taxi and serve food with liquor to reduce intoxication. Adults seem less able to recognize impairment in others, but are quite willing to act. They have several misperceptions about causes and solutions of impairment. More than 60 percent mistakenly believe that a can of beer or a drink of wine is less intoxicating than an average drink of liquor. Findings are recommendations are based on a national probability sample of 1,600 adults. Target populations for advertising are differentiated on the basis of life styles and personality profiles. /Abstract from report summary page/ |
| Rosap ID | dot:1117 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1117 |
| TRT Terms | Drunk driving; Alcohol use; Traffic safety education |
| General Subjects | Impaired driving, Alcohol |
| Classification | NTL - SAFETY AND SECURITY - SAFETY AND SECURITY; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
91303 |
| Contract Number | DOT-HS-074-1-096 |
| Report Number | DOT-HS-801-400; NTIS-PB241258 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25300/25374/DOT-HS-801-400.pdf |
| Format | |
| Database | NTL Digital Repository |