| Title | Motivation of Restraint System Usage among Specific Target Groups of Drivers and Passengers [1983] |
|---|---|
| Record ID | 25654 |
| Personal Name Creator |
Benson, Stephen D. |
| Source | v, 44 p. : ill. |
| Corporate Creator | Tarrance & Associates |
| Corporate Contributor |
United States. National Highway Traffic Safety Administration. Office of Driver and Pedestrian Research |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 19830714 |
| Language | English |
| Abstract | Thirty focus groups were conducted in seven different cities. These focus groups were used to determine potentially effective motivational approaches, develop appropriate themes and general content of messages and, finally, to identify corresponding communication networks to increase the voluntary use of Occupant Protector Devices for five target groups. The major findings were that messages and themes which linked safety belt usage to either preventative health, or the "other guy" were more positively received than were messages which were perceived as suggesting that either the car was not safe or that the driver was not competent. The degree of impact for message themes varied by the target groups, as well as by the delivery system which was used to present the message. /Abstract from report summary page/ |
| Rosap ID | dot:1369 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1369 |
| TRT Terms | Manual safety belts; Safety programs; Motivation; Focus groups |
| Classification | NTL - SAFETY AND SECURITY - Vehicle Design; NTL - SAFETY AND SECURITY - Human Factors; NTL - SAFETY AND SECURITY - SAFETY AND SECURITY |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
386027 |
| Contract Number | DTNH-22-82-R-07184 |
| Report Number | DOT-HS-806-470; NTIS-PB84111194 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25600/25654/motivationofrest00bens.pdf |
| Format | |
| Database | NTL Digital Repository |