| Title | Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 3 |
|---|---|
| Record ID | 25664 |
| Personal Name Creator |
Blomberg, Richard D.; Preusser, David F.; Hale, A. (Allen), 1938- ; Leaf, W. A. |
| Source | 147 p. in various pagings : ill. |
| Corporate Creator | Dunlap and Associates, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 19831100 |
| Language | English |
| Abstract | Author's abstract: A detailed re-analysis of available pedestrian accident data was utilized to define three sets of pedestrian safety public information and education (PI&E) Messages. These messages were then produced and field tested. The objectives and theoretical background for the study are addressed in Volume I. The messages directed at child pedestrian accidents and using an animated character named "Willy Whistle" are covered in Volume II. Two sets of adult-oriented messages are the focus of this Volume. The child messages were successful in reducing pedestrian accidents in three test cities. The adult messages also yielded some positive results. It was concluded that these messages are viable pedestrian accident countermeasures. The success of these messages leads to the additional conclusion that PI&E, in general, can be an effective countermeasure modality for modifying simple behaviors if adequate exposure is obtained. |
| Rosap ID | dot:1379 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1379 |
| TRT Terms | Pedestrians; Pedestrian-vehicle crashes; Pedestrian safety; Traffic safety education; Public information programs; Education; Behavior; Adults; Field tests |
| Classification | NTL - PEDESTRIAN AND BICYCLES - Pedestrians; NTL - SAFETY AND SECURITY - SAFETY AND SECURITY; NTL - SAFETY AND SECURITY - Human Factors; NTL - SAFETY AND SECURITY - Highway Safety |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
391809 |
| Contract Number | DOT-HS-4-00952 |
| Report Number | DOT-HS-806-523; ED83-5-3; NTIS-PB84211564 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25600/25664/DOT-HS-806-523.pdf |
| Format | |
| Database | NTL Digital Repository |