| Title | The Development and Test of Urban and Rural Pedestrian Safety Messages |
|---|---|
| Record ID | 25736 |
| Personal Name Creator |
Preusser, David F.; Blomberg, Richard D.; Edwards, Joan M.; Farrell, Mary Lou; Preusser, C. W. |
| Source | xi, 131 p. : ill. |
| Corporate Creator | Dunlap and Associates, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 19850100 |
| Language | English |
| Abstract | The objective of this project was to identify, develop and produce public education messages for pedestrian safety. Pedestrian accident types and situations which had not been previously addressed through public education were selected. These included "riding toys," "Backing," "Ped Not in Road," "Visual Screens," "Intersection Dash," "Darts and Dashes," "School Bus," "Child Supervision," "Elderly," "Mail Box," and "Disabled Vehicle." Each type was analyzed to determine specific behavioral advice that could be adopted by pedestrians, parents or drivers and could be expected to reduce accidents. Prototype TV and radio scripts, pamphlets and posters were developed to carry this advice to identified target groups. These prototype media forms underwent focus group reaction testing. Three TV spots and a 15 minute in-class film were produced to finished form. The spots were targeted to adult pedestrians (Intersection Dash, :30 seconds), child pedestrians (Intersection Dash, :60 seconds) and children who play on riding toys (60 seconds). The in-class film was designed to follow the original Willy Whistle film and present more complex traffic situations to older children (7-14 years). /Abstract from report summary page/ |
| Rosap ID | dot:1445 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1445 |
| TRT Terms | Pedestrians; Pedestrian safety; Public information programs; Pedestrian-vehicle crashes; Traffic safety education; Studies |
| Classification | NTL - PEDESTRIAN AND BICYCLES - Pedestrians; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - PLANNING AND POLICY - Public Participation and Outreach |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
00399256 |
| Contract Number | DTNH22-80-C-07475 |
| Report Number | DOT-HS-806-682; ED83-4-307; NTIS-PB85160711 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25700/25736/DOT-HS-806-68.pdf |
| Format | |
| Database | NTL Digital Repository |