| Title | Strategies to Increase the Use of Child Safety Seats among Toddlers. Volume 1 |
|---|---|
| Record ID | 25744 |
| Personal Name Creator |
Kernish, Robert; London, Lizabeth |
| Source | xviii, 96 p. |
| Corporate Creator | National Analysts (Firm) |
| Corporate Contributor |
United States. National Highway Traffic Safety Administration. Office of Driver and Pedestrian Research |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 19870100 |
| Language | English |
| Abstract | This project used group depth interviews to investigate parent attitudes toward use and nonuse of child safety seats (CSSs), particularly for toddlers. Parenting habits differentiate toddler-seat users and nonusers. Nonusers abandon CSSs because of toddler misbehavior, inconvenience, their fears, seat size and design problems, displacement by a new sibling, low probability and cost of legal sanction, and perception of seat belts as an acceptable alternative. Participants were asked to react to written descriptions of program concepts to convert CSS nonusers into users. They identified stiffer penalties, e.g. heavy fines, and use of subtle fear arousal as the most promising methods to deal with nonusers. Promotion would be most promising using electronic media and children should be targeted both in school and at home. Less promising concepts are guilt-inducing messages directed to nonusers, comparison of nonuse to child abuse, drunk driving or lack of love, and positive incentives. Recommendations include the following: increase legal penalties through higher fines and driver's license points; Make penalties credible by strengthening and publicizing enforcement efforts; Investigate and remedy shortcomings-in seat design; Document basic quantitative information regarding use of CSS; Provide parents with more information on laws and-CSS features; Use promotional messages to address parent emotions in an unthreatening manner; Aim communication at parent nonusers, households where there is a risk of toddler displacement by a newborn child, family and friends of pregnant mothers of toddlers (to encourage CSS gifts for subsequent children), and older toddlers (to counteract image of seat usage being babyish). Efforts must enlist cooperation of manufacturers, governmental officials, educators, and community organizations. /Abstract from report summary page/ |
| Rosap ID | dot:1453 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1453 |
| TRT Terms | Child restraint systems; Parents; Attitudes; Safety programs |
| Classification | NTL - SAFETY AND SECURITY - Vehicle Design; NTL - SAFETY AND SECURITY - Human Factors; NTL - SAFETY AND SECURITY - Highway Safety |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
00475089 |
| Contract Number | DTNH22-82-A-07197 |
| Report Number | DOT-HS-807-118; 09073-131-001; NTIS-PB87213385 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25700/25744/DOT-HS-807-118.pdf |
| Format | |
| Database | NTL Digital Repository |