| Title | Enforcement and Public Information Strategies for DWI Deterrence: The Indianapolis, Indiana Experience |
|---|---|
| Record ID | 25814 |
| Personal Name Creator |
Lacey, John H.; Marchetti, Lauren M.; Stewart, J. Richard; Popkin, Carol L. (Carol Lederhaus); Murphy, Peter V.; Lucke, Roy E.; Jones, Ralph K.; Ruschmann, P. A. (Paul A.) |
| Source | 117 p. in various pagings : ill. |
| Corporate Creator | University of North Carolina (System). Highway Safety Research Center |
| Corporate Contributor |
United States. National Highway Traffic Safety Administration. Office of Driver and Pedestrian Research |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 19880700 |
| Language | English |
| Abstract | This report summarizes the results of a field test of attempting to achieve driving while intoxicated (DWI) general deterrence by combining enforcement efforts with public information and education (PI&E) activities designed to heighten public awareness of the specific enforcement techniques being employed. The intent was to thereby increase the general driving public's perceived risk of arrest for DWI, deter them from that behavior and affect alcohol-related crashes. The program was implemented in Indianapolis, Indiana. Public awareness and crash statistics were monitored both there and in a comparison jurisdiction (Cincinnati, Ohio). Surveys indicated heightened awareness of DWI enforcement activities in the test site as well as increases in the perceived risk of arrest and sanctions for DWI. Indianapolis survey results also indicated reductions in reported drinking driving behavior. Analysis of the crash data indicated no reductions in police reported alcohol-related crashes att_ibutable to the program. However, there were indications that the night-time crashes were reduced in Indianapolis relative to Cincinnati coincident with the active implementation of project activities. It is hypothesized that the failure to detect any changes in police-reported alcohol. related crashes may in part be due to increased sensitivity to alcohol by police accident investigators. In this test site PI&E activities concentrated on hard news coverage. It is suggested that hard news coverage supplemented by public service PI&E activities may result in more sustained program effects. As in other test sites, the enforcement strategy most frequently referred to by survey respondents was the use of checkpoints or roadblocks. /Abstract from report summary page/ |
| Rosap ID | dot:1511 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1511 |
| TRT Terms | Drunk driving; Traffic law enforcement; Safety programs; Public information programs; Education; Traffic crashes; Field tests |
| General Subjects | Impaired driving, Alcohol |
| Classification | NTL - SAFETY AND SECURITY - SAFETY AND SECURITY; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - SAFETY AND SECURITY - Accidents |
| Geographical Coverage |
United States; Indianapolis (Indiana); Cincinnati (Ohio) |
| TRIS Online Accession No |
0494038 |
| Contract Number | DNH22-81-C-07071 |
| Report Number | DOT-HS-807-434 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/25000/25800/25814/DOT-HS-807-434.pdf |
| Format | |
| Database | NTL Digital Repository |