| Title | May 2003 Click It or Ticket Safety Belt Mobilization Evaluation |
|---|---|
| Record ID | 26047 |
| Personal Name Creator |
Solomon, M. G. (Mark Geoffrey); Chaudhary, Neil K.; Cosgrove, Linda A. |
| Source | 64 p. in various pagings : ill. |
| Corporate Creator | Preusser Research Group, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 20040300 |
| Language | English |
| Abstract | Click It or Ticket (CIOT) is an intense, short duration, safety belt paid advertising and high visibility enforcement program. The CIOT May 2003 Mobilization involved nearly 25 million dollars of purchased media. Law enforcement agencies in 44 of 45 states reported issuing more than 500,000 belt use citations during a two-week period beginning on May 19th and ending on June 1st. June 2003 observations as compared with 2002 indicated increased belt use among front seat occupants of passenger vehicles in 40 states and the District of Columbia. The National Occupant Protection Use Survey (NOPUS) recorded the national usage rate at 79%, a 4 percentage point increase over 2002. National telephone surveys conducted just before and after the May campaign indicated substantial increases in the number of drivers who had recently seen or heard of police enforcement of belt use and thought that police are writing more tickets. It was concluded that a highly publicized national program of belt use enforcement can increase the number of people who buckle up. /Abstract from report summary page/ |
| Rosap ID | dot:1717 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1717 |
| TRT Terms | Manual safety belts; Safety campaigns; Public information programs; Traffic citations; Evaluation and assessment |
| General Subjects | Click It or Ticket (CIOT); Seat belt usage |
| Classification | NTL - SAFETY AND SECURITY - Vehicle Design; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - PLANNING AND POLICY - Public Participation and Outreach |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
970408 |
| Contract Number | DTNH22-99-D-25099 |
| Report Number | DOT-HS-809-694 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/26000/26000/26047/465-May2003CIOTEval.pdf |
| Alternative URL | http://www.nhtsa.dot.gov/people/injury/airbags/clickit_ticke03/ciot-report04/CIOT%20May%202003/index.htm |
| Format | |
| Database | NTL Digital Repository |