| Title | NHTSA Region IV Click It or Ticket Campaign, May 2001 |
|---|---|
| Record ID | 26065 |
| Personal Name Creator |
Solomon, M. G. (Mark Geoffrey) |
| Source | 48 p. in various pagings : ill. |
| Corporate Creator | Preusser Research Group, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 20020100 |
| Language | English |
| Abstract | During May 2001, all eight southeastern states in National Highway Traffic Safety Administration Region IV conducted "Click It or Ticket", an intensive belt use enforcement program. The objective of the present study was to evaluate the results of this first ever region-wide implementation. Enforcement summary statistics indicated that State and local police issued nearly 119,805 seat belt citations during a two-week period of enforcement. Motorist survey results indicated that 59% of motorists reported knowing "Click It or Ticket", 63% had heard about belt enforcement, and 25% had actually gone through a checkpoint by the end of the enforcement period. Survey results also indicated that paid advertisements made a substantial impression. Observational surveys indicated that belt use increased nine percentage points across the region. Increases were equal for white and non-white occupants and equal in urban and rural locations. Male and pick up truck occupant belt use increased slightly more compared to female and passenger car occupants. The nine percentage point increase in front seat occupant belt use across eight states with a population of more than fifty million people is expected to result in a substantial reduction in highway fatalities and serious injuries. /Abstract from report summary page/ |
| Rosap ID | dot:1734 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1734 |
| TRT Terms | Manual safety belts; Campaigns; Public information programs; Safety programs; Evaluation and assessment; Impact studies |
| General Subjects | Seat belt usage; Click It or Ticket (CIOT) |
| Classification | NTL - SAFETY AND SECURITY - Vehicle Design; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - PLANNING AND POLICY - Public Participation and Outreach |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
925940 |
| Contract Number | DTNH22-99-D-25099 |
| Report Number | DOT-HS-809-404 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/26000/26000/26065/DOT-HS-809-404.pdf |
| Format | |
| Database | NTL Digital Repository |