| Title | Evaluation of Click It or Ticket Model Programs |
|---|---|
| Record ID | 26078 |
| Personal Name Creator |
Solomon, M. G. (Mark Geoffrey); Ulmer, Robert G.; Preusser, David F. |
| Source | 58 p. in various pagings : ill. |
| Corporate Creator | Preusser Research Group, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 20020900 |
| Language | English |
| Abstract | Click It or Ticket (CIOT) is an intense, short duration, seat belt enforcement program which relies heavily on paid media to reach all motorists. Ten states that implemented CIOT during May 2002 were compared with four states that conducted belt use enforcement but with limited specific paid advertisement placement and four states that conducted enforcement but without specific paid advertisement placement. Belt use increased 8.6 percentage points averaged across the ten CIOT states; 2.7 percentage points across the four limited paid advertisement placement states; versus 0.5 percentage points across the four states using no specific paid advertisement placement. Phone and paper and pencil surveys verified that more drivers in the CIOT states were aware of the heightened enforcement than in the limited or so specific paid advertisement placement states. Belt use enforcement which is highly publicized through paid media can achieve a substantial increase in a state's overall belt rate. /Abstract from report summary page/ |
| Rosap ID | dot:1747 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1747 |
| TRT Terms | Manual safety belts; Campaigns; Public information programs; Safety programs; Evaluation and assessment; Impact studies |
| General Subjects | Seat belt usage; Click It or Ticket (CIOT) |
| Classification | NTL - SAFETY AND SECURITY - Vehicle Design; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - PLANNING AND POLICY - Public Participation and Outreach |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
936823 |
| Contract Number | DTNH22-99-D-25099 |
| Report Number | DOT-HS-809-498 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/26000/26000/26078/clickit_composite.pdf |
| Alternative URL | http://www.nhtsa.dot.gov/people/injury/airbags/clickit_ticket/clickitcomposite/clickit_composite.pdf |
| Format | |
| Database | NTL Digital Repository |