| Title | Evaluation of the May 2005 Click It or Ticket Mobilization to Increase Seat Belt Use |
|---|---|
| Record ID | 26646 |
| Personal Name Creator |
Solomon, M. G. (Mark Geoffrey); Gilbert, Stephanie H.; Nichols, James L.; Chaffe, Robert H. B.; Chaudhary, Neil K. |
| Source | 72p. in various pagings : ill. (some col.) |
| Corporate Creator | Preusser Research Group, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 20070500 |
| Language | English |
| Abstract | Click It or Ticket (CIOT) is an intense, short-duration, seat belt publicity and enforcement program. The CIOT May 2005 Mobilization involved approximately $33 million of purchased media. Law enforcement agencies across the Nation reported issuing more than 727,000 seat belt use citations during the annual two-week enforcement period beginning on May 23rd. June 2005 observations, as compared with June 2004, indicated increased seat belt use among front-seat occupants of passenger vehicles in 35 of 47 States and Territories. The national seat belt use rate continued its steady increase upward by increasing two percentage points reaching 82% in 2005 compared to 2004 as measured by NHTSA’s National Occupant Protection Usage Survey . A demonstration program in the National Highway Traffic Safety Administration’s Great Lakes Region found that an additional week of enforcement and media in target rural locations preceding CIOT improved belt use more among rural populations; Demonstration programs in NHTSA’s Southeast and South Central Regions attempted to improve belt use among occupants riding in pickup trucks, but these were not as successful. The highly publicized May 2005 Mobilization continued to increase the number of people who buckle up. /Abstract from report summary page/ |
| Rosap ID | dot:1768 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1768 |
| TRT Terms | Manual safety belts; Safety campaigns; Public information programs; Traffic citations; Evaluation and assessment; Rural areas |
| General Subjects | Click It or Ticket (CIOT); Seat belt usage |
| Classification | NTL - SAFETY AND SECURITY - Vehicle Design; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - PLANNING AND POLICY - Public Participation and Outreach |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
1080863 |
| Contract Number | DTNH22-05-D-15043, Task Order No. 001 |
| Report Number | DOT-HS-810-778 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/26000/26600/26646/Evaluation_of_the_May_2005_CIOT_Mobilization_to_Increase_Seat_Belt_Use_DOT_HS_810_716__May_2007.pdf |
| Alternative URL | http://www.nhtsa.gov/DOT/NHTSA/Traffic%20Injury%20Control/Articles/Associated%20Files/2005CIOTReport.pdf; https://ntlrepository.blob.core.windows.net/lib/30000/30100/30176/810778.pdf |
| Format | |
| Database | NTL Digital Repository |