| Title | Connecticut Tests NHTSA’s High Visibility Enforcement Impaired Driving Campaign in 2003 [Traffic Tech] |
|---|---|
| Record ID | 26722 |
| Source | 2 p. : ill.; Traffic tech No. 324 (Mar. 2007) |
| Corporate Creator | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Corporate Contributor |
Preusser Research Group, Inc. |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 20070300 |
| Language | English |
| Abstract | In 2003, Connecticut launched a statewide impaired driving publicity and enforcement campaign to reduce impaired driving and alcohol-related fatalities. This initiative was a test of NHTSA’s High Visibility Enforcement (HVE) impaired driving model. Connecticut’s campaign had three components: (1) media with an enforcement message, (2) enhanced periods of enforcement surrounding the July 4th and winter holidays focusing on using sobriety checkpoints, and (3) sustained DWI enforcement between holiday enforcement periods. The model included crackdown periods and sustained enforcement supported by paid and earned media. |
| Rosap ID | dot:1807 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1807 |
| TRT Terms | Drunk driving; Safety campaigns; Fatalities; Mass media; Traffic law enforcement; Sobriety checkpoints; Impaired drivers |
| Classification | NTL - SAFETY AND SECURITY - SAFETY AND SECURITY; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - Human Factors; NTL - REFERENCES AND DIRECTORIES - Statistics |
| Geographical Coverage |
Connecticut |
| TRIS Online Accession No |
01049415 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Brief |
| URL | https://ntlrepository.blob.core.windows.net/lib/26000/26700/26722/TT324_CN_HVE_ID_Campaign_2003.pdf |
| Alternative URL | http://www.nhtsa.dot.gov/staticfiles/DOT/NHTSA/Communication%20&%20Consumer%20Information/Traffic%20Tech%20Publications/Associated%20Files/TrafficTech324.pdf |
| Format | |
| Database | NTL Digital Repository |