NTL Record

Title May 2006 Click It or Ticket Seat Belt Mobilization Evaluation: Final Report
Record ID 30258
Personal Name
Creator
Tison, Julie; Solomon, M. G. (Mark Geoffrey); Nichols, James L.; Gilbert, Stephanie H.; Siegler, John; Cosgrove, Linda A.
Source 142 p. in various pagings : ill.
Corporate Creator Preusser Research Group, Inc.
Corporate
Contributor
United States. Department of Transportation. National Highway Traffic Safety Administration
Publisher United States. Department of Transportation. National Highway Traffic Safety Administration
Publication Date 20080600
Language English
Abstract Click It or Ticket (CIOT) mobilizations are intense, short-duration, seat belt publicity and enforcement programs. The 2006 national mobilization involved approximately $27 million of purchased media. Law enforcement agencies across the nation reported issuing more than 697,000 seat belt use citations during the annual two-week enforcement period beginning on May 22 and ending on June 4. June 2006 observations, as compared with June 2005, indicated increased seat belt use among front-seat occupants of passenger vehicles in 37 of 50 States and Territories where belt use was known. The number of States reporting increases in statewide seat belt use and the amount of increase has been shrinking each succeeding year since national mobilizations began in 2002. The amount of paid publicity in 2006 was less compared to previous years 2002 through 2005; the number of seat belt citations issued by law enforcement agencies decreased in 2006. The National Occupant Protection Usage Survey indicated the nationwide seat belt use rate did not improve between 2005 and 2006. NHTSA demonstration programs reported on in this paper identify some of the ways NHTSA along with a number of States are searching for productive modifications to the typical CIOT process.
Rosap ID dot:1842
Rosap URL https://rosap.ntl.bts.gov/view/dot/1842
TRT Terms Manual safety belts; Safety campaigns; Public information programs; Traffic citations; Evaluation and assessment
General Subjects Click It or Ticket (CIOT); Seat belt usage
Classification NTL - SAFETY AND SECURITY - Vehicle Design;
NTL - SAFETY AND SECURITY - Highway Safety;
NTL - SAFETY AND SECURITY - Human Factors;
NTL - PLANNING AND POLICY - Public Participation and Outreach
Geographical
Coverage
United States
Contract Number DTNH22-05-D-15043, Task Order No. 001
Report Number DOT-HS-810-979
Availability NHTSA - Behavioral Safety Research
Resource type Tech Report
URL https://ntlrepository.blob.core.windows.net/lib/30000/30200/30258/810979.pdf
Format PDF
Database NTL Digital Repository