| Title | Analysis of MoDOT communication and outreach effectiveness |
|---|---|
| Record ID | 30694 |
| Personal Name Creator |
Gentry, Lance |
| Source | 96p. in various pagings |
| Corporate Contributor |
Heartland Market Research LLC; Missouri. Department of Transportation |
| Publisher | Missouri. Department of Transportation |
| Publication Date | 20080700 |
| Language | English |
| Abstract | Personal interviews were held with MoDOT personnel to assess MoDOT’s current communication practices and existing customer segmentation practices. Focus groups were then held to help gauge the effectiveness of existing communication practices and to obtain feedback related to other potential communication methods. Best practices, suggestions, and areas of potential improvement are discussed. |
| Rosap ID | dot:3283 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/3283 |
| TRT Terms | Customer satisfaction |
| Geographical Coverage |
United States |
| Contract Number | RI07-009 |
| Report Number | OR09-001 |
| Availability | Intelligent Transportation Systems Joint Program Office |
| Resource type | Research Paper |
| URL | https://ntlrepository.blob.core.windows.net/lib/30000/30600/30694/or09001.pdf |
| Format | |
| Database | NTL Digital Repository |