NTL Record

Title Outdoor advertising control practices in Australia, Europe, and Japan
Record ID 42240
Personal Name
Creator
Daluge, Mary Jane; DeLong, Matthew; Hanig, Laurie; Kalla, Hari; Klauer, Charlie; Klein, Kenneth; Klekar, Susan; McMillan, Lyle; Quiroga, Cesar; Soule, Jeffrey; Tracy, Mary; Wessinger, Barbara
Source xii, 76 p. : ill.
Corporate Creator American Trade Initiatives, Inc.
Corporate
Contributor
United States. Federal Highway Administration. Office of International Programs; United States. Federal Highway Administration. Office of Policy; American Association of State Highway and Transportation Officials (AASHTO)
Publisher United States. Federal Highway Administration. Office of International Programs
Publication Date 20110500
Language English
Abstract Although the Highway Beautification Act (HBA) has been credited with reducing the number of nonconforming signs and removing illegal signs throughout the country, the law is controversial and costly to administer. Many have questioned whether it has controlled outdoor advertising or met the intent of the U.S. Congress. The Federal Highway Administration, American Association of State Highway and Transportation Officials, and National Cooperative Highway Research program sponsored a scanning study of Australia, Sweden, the Netherlands, and the United Kingdom to learn how they regulate outdoor advertising both inside and outside the roadway right-of-way. The scan team also conducted a desk scan of outdoor advertising practices in Japan. In its study, the scan team observed the following: (1) context-sensitive and safety-oriented laws and regulations, (2) no regulation of nonconforming signs or distinction between on-premise and off-premise signs, (3) emphasis on safety and environmental impacts in guidelines and permit requirements, and (4) more collaboration between outdoor advertising stakeholders than in the United States. The scan team assembled implementation ideas under the following improvement goals: streamlining the program, improving efficiency, improving transparency, adopting a context-sensitive approach, and enhancing safety.
Rosap ID dot:1013
Rosap URL https://rosap.ntl.bts.gov/view/dot/1013
TRT Terms Roadside advertising
Classification NTL - PLANNING AND POLICY - PLANNING AND POLICY
Geographical
Coverage
Australia; Europe; Japan
Contract Number DTFH61-99-C-005
Report Number FHWA-PL-10-031
Availability Federal Highway Administration
Resource type Tech Report
URL https://ntlrepository.blob.core.windows.net/lib/42000/42200/42240/FHWA-PL-11-023.pdf
Alternative URL http://www.international.fhwa.dot.gov/pubs/pl11023/pl11023.pdf
Format PDF
Database NTL Digital Repository