| Title | Click It or Ticket Evaluation, 2011 |
|---|---|
| Record ID | 47537 |
| Personal Name Creator |
Nichols, James L.; Solomon, Mark G. |
| Corporate Creator | Preusser Research Group, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 20130501 |
| Language | English |
| Abstract | The 2011 Click It or Ticket (CIOT) mobilization followed a typical selective traffic enforcement program (STEP) sequence, involving paid media, earned media, and enforcement. A nationally representative telephone survey indicated that the mobilization was associated with increases in awareness of seat belt messages, special enforcement, and the CIOT slogan. There were significant increases in the perception that a citation was very likely if riding unbuckled. Television was the primary source by which the public was made aware of these issues, followed by billboards and radio. Paid ads, rather than news stories, were the most frequently mentioned type of message. Young males were more aware of seat belt messages, special enforcement efforts, and checkpoints, but less likely to think that they would get a ticket for not buckling up. Very few respondents felt that a traffic stop (day or night) would be likely for a seat belt violation. The National Occupant Protection Use Survey (NOPUS) estimated national belt use to be statistically unchanged from 2010 to 2011. Methods for increasing public perception of enforcement efforts are discussed. |
| Rosap ID | dot:34998 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/34998 |
| ResearchHub ID | 5733 |
| TRT Terms | Seat belts; Seat belt use; Traffic law enforcement; Traffic citations; Mass media; Advertising campaigns; Police traffic services; Traffic safety; Traffic safety education |
| General Subjects | Use rate; CIOT enforcement; Paid media; Research Hub |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
1491302 |
| Contract Number | DTNH22-09-D-00133 |
| Report Number | DOT HS 811 779 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/47000/47500/47537/811779.pdf |
| Format | |
| Database | NTL Digital Repository |