| Title | Case Study Evaluation of the Boston Area Carpooling Program |
|---|---|
| Record ID | 48795 |
| Personal Name Creator |
Heaton, Carla |
| Source | 279p. in various pagings |
| Corporate Creator | John A. Volpe National Transportation Systems Center (U.S.) |
| Publisher | United States. Dept. of Transportation. Office of the Secretary |
| Publication Date | 19760501 |
| Language | English |
| Abstract | The report evaluates a carpooling program in operation in the Boston, Massachusetts area from August, 1973 through August, 1974. The program, entitled the WBZ/ALA Commuter Computer Campaign, was the first program in the nation to promote and organize carpooling on a regional scale. It consisted of a free computer matching service for prospective carpoolers supported by an intensive multi-media promotional effort. The evaluation was structured around a two-pronged survey effort. The WBZ/ALA Follow-Up Survey was administered to a sample of program participants to determine participant demographic and travel characteristics; their reasons for wanting to carpool; the extent of carpool formation as a result of, or independent of, the WBZ/ALA program; and participant experiences and attitudes toward the program. The Eastern Massachusetts Survey, the second survey, was designed to measure the penetration of the WBZ/ALA Program as well as provide data on the level of carpooling in the region and the characteristics and attitudes of carpoolers, noncarpoolers, and potential carpoolers. |
| Rosap ID | dot:10287 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/10287 |
| TRT Terms | Carpools; Travel demand; Attitudes; Automobiles; Regional planning; Regional transportation; Commuting; Labor unions; Transportation operations; Transportation planning; Highway traffic; Information processing; Coordination; Promotion; Publicity |
| Classification | NTL - HIGHWAY/ROAD TRANSPORTATION - HIGHWAY/ROAD TRANSPORTATION; NTL - PLANNING AND POLICY - PLANNING AND POLICY; NTL - PLANNING AND POLICY - Travel Demand |
| Geographical Coverage |
Massachusetts |
| Report Number | DOT-TSC-OST-76-23 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/48000/48700/48795/DOT-TSC-OST-76-23.pdf |
| Format | |
| Database | NTL Digital Repository |