| Title | Evaluation of Deep Discount Fare Strategies |
|---|---|
| Record ID | 49398 |
| Personal Name Creator |
Trommer, Scott E.; Jewell, Marta; Peskin, Robert; Schwenk, Judith C. |
| Source | 144p. in various pagings |
| Corporate Creator | John A. Volpe National Transportation Systems Center (U.S.) |
| Corporate Contributor |
United States. Department of Transportation. Federal Transit Administration |
| Publisher | United States. Department of Transportation. Federal Transit Administration |
| Publication Date | 19950801 |
| Language | English |
| Abstract | This report evaluates the success of a fare pricing strategy known as deep discounting, that entails the bulk sale of transit tickets or tokens to customers at a significant discount compared to the full fare single ticket price. This market-driven strategy is often introduced simultaneously with a fare increase, not only to retain current ridership, but also to increase ridership among infrequent riders and new customers. The report describes motivation, history, and features of the deep discount strategies of the three cities, Denver, Philadelphia, and Richmond, evaluates each version, and makes a site-specific and general conclusion about the effectiveness and deep discounting. |
| Rosap ID | dot:10849 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/10849 |
| TRT Terms | Discount; Discount fares; Economic elasticity; Fares; Pricing |
| Classification | NTL - ECONOMICS AND FINANCE - ECONOMICS AND FINANCE; NTL - PUBLIC TRANSPORTATION - PUBLIC TRANSPORTATION; NTL - PUBLIC TRANSPORTATION - Transit Economics and Finances |
| Geographical Coverage |
Colorado; Pennsylvania; Virginia |
| Report Number | DOT-VNTSC-FTA-95-6; FTA-MA-26-0006-95-1 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/49000/49300/49398/DOT-VNTSC-FTA-95-6.pdf |
| Format | |
| Database | NTL Digital Repository |