| Title | Automobile Marketing Strategies, Pricing, and Product Planning [August 1978] |
|---|---|
| Record ID | 49644 |
| Personal Name Creator |
Siegel, H. M.; Burrows, T. M.; LaCivita, C. J. |
| Source | 46p. in various pagings |
| Corporate Creator | ASL Engineering, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration; John A. Volpe National Transportation Systems Center (U.S.) |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 19780801 |
| Language | English |
| Abstract | This study examines the problems and practices of the U.S. automobile industry in three areas - product planning, pricing, and marketing. Each of these areas is analyzed from the viewpoint of how current procedures inhibit or prevent the increased manufacture and sales of U.S. cars that are more efficient with respect to fuel economy. Some suggestions and recommendations are made as to how some of the obstacles may be overcome. |
| Rosap ID | dot:11079 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/11079 |
| TRT Terms | Automobiles; Competition; Consumer protection; Decision making; Market surveys; Marketing; Motor vehicle industry; Planning; Policy; Prices; Product development; Publicity; Regulations |
| Classification | NTL - ECONOMICS AND FINANCE - ECONOMICS AND FINANCE; NTL - ECONOMICS AND FINANCE - Economic Impacts; NTL - ECONOMICS AND FINANCE - Alternative Finance |
| Geographical Coverage |
United States |
| Contract Number | DOT-TS-13632 |
| Report Number | DOT-TSC-NHTSA-77-7; HS803-218 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/49000/49600/49644/DOT-TSC-NHTSA-77-07.pdf |
| Alternative URL | https://ntlrepository.blob.core.windows.net/lib/49000/49600/49644/automobilemarket00sieg.pdf |
| Format | |
| Database | NTL Digital Repository |