| Title | Seat Belts: 1949-1956 |
|---|---|
| Record ID | 50441 |
| Personal Name Creator |
Ronan, Larry |
| Source | 54p. in various pagings |
| Corporate Creator | John A. Volpe National Transportation Systems Center (U.S.) |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 19790401 |
| Language | English |
| Abstract | The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign. |
| Rosap ID | dot:11828 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/11828 |
| TRT Terms | Advertising campaigns; Aircraft industry; Automobile industry; Consumer protection; Design; Development; Industries; Manual safety belts; Marketing; Motor vehicle industry; Perception; Publicity; Reviews |
| Classification | AGR - PASSENGERS - PASSENGERS; AGR - SAFETY AND SECURITY - SAFETY AND SECURITY; NTL - SAFETY AND SECURITY - Highway Safety; NTL - SAFETY AND SECURITY - SAFETY AND SECURITY |
| Geographical Coverage |
United States |
| Report Number | DOT-HS-803-911; DOT-TSC-NHTSA-79-01 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/50000/50400/50441/DOT-TSC-NHTSA-79-01.pdf |
| Format | |
| Database | NTL Digital Repository |