| Title | Automotive Marketing Methods and Practice |
|---|---|
| Record ID | 50591 |
| Personal Name Creator |
Braden, Patricia L.; Marshak, Seymour; Whorf, Robert P. |
| Source | 185p. in various pagings |
| Corporate Creator | John A. Volpe National Transportation Systems Center (U.S.) |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 19790901 |
| Language | English |
| Abstract | The report is a comprehensive examination of the current marketing practices, marketing methodologies, and decision-making processes utilized by the domestic automotive industry. The various marketing elements, such as products, consumer behavior, sales, promotion, distribution, advertising, and regulatory constraints are reviewed as they pertain to the automotive industry. Specifically, the report's seven chapters include (1) a review of industry competitive relationships, (2) practical constraints on automotive decision-making, (3) corporate organization for decision-making, (4) understanding the consumer, (5) marketing decision-making, (6) assessment of current problems and issues, and (7) state-of-the-art summary. Four appendices focus on (1) the organization of General Motors Corporation, (2) the organization of Ford Motor Company, (3) the product and market planning process graphics, and (4) an example of a forward product strategy document. Where appropriate, the report highlights the differences in marketing approaches employed by the four automotive manufacturers and some of the adjustments and problems faced by these manufacturers in their marketing pursuits. |
| Rosap ID | dot:11968 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/11968 |
| TRT Terms | Automobile industry; Automobiles; Competition; Decision making; Demand; Economic forecasting; Industries; Market research; Marketing; Motor vehicle industry; Needs assessment; Organization; Prices; Promotion; Purchasing; Regulation; Reviews; Sales; State of the art studies |
| Classification | NTL - ECONOMICS AND FINANCE - ECONOMICS AND FINANCE; NTL - ECONOMICS AND FINANCE - Economic Impacts |
| Geographical Coverage |
United States |
| Report Number | DOT-TSC-NHTSA-79-31; HS 804-522 |
| Availability | Volpe National Transportation Systems Center, Technical Reference Center |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/50000/50500/50591/DOT-TSC-NHTSA-79-31.pdf |
| Format | |
| Database | NTL Digital Repository |