| Title | Marketing plan : Dallas Integrated Corridor Management (ICM) demonstration project. |
|---|---|
| Record ID | 54134 |
| Personal Name Creator |
Wolfe, Daniel; Silmon, Vincent; Plesko, Todd; Miller, Kevin |
| Corporate Creator | Dallas Area Rapid Transit |
| Corporate Contributor |
United States. Federal Highway Administration; United States. Department of Transportation. Federal Transit Administration; United States. Department of Transportation. Research and Innovative Technology Administration |
| Publisher | United States. Department of Transportation. Intelligent Transportation Systems Joint Program Office |
| Publication Date | 20140100 |
| Language | English |
| Abstract | North Central Texas is a unique region in terms of its combination of recent, current and projected size, growth rate, ethnic diversity, and transportation profile – specifically in relation to congestion. This document summarizes a plan to market the US 75 Integrated Corridor Management Project by positioning 511DFW from its inception so that it is readily understood and adopted by those segments of the population that account for most of the growth and most of the new, emerging needs for traveler information. |
| Rosap ID | dot:3471 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/3471 |
| TRT Terms | Project management; Integrated corridor management; Multimodal transportation; Decision support systems; Real time data processing; Data sharing; Information systems; Transportation system management; Marketing |
| Geographical Coverage |
Dallas (Texas) |
| TRIS Online Accession No |
1551252 |
| Contract Number | DTFH61-06-H-00040 |
| Report Number | FHWA-JPO-14-112 |
| Availability | Intelligent Transportation Systems Joint Program Office |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/54000/54100/54134/FHWA-JPO-14-112_v2.pdf |
| Format | |
| Database | NTL Digital Repository |