| Title | Marketing Manual for Shared-Ride Taxi Systems in Wisconsin |
|---|---|
| Record ID | 56464 |
| Personal Name Creator |
Knapp, Sue F. |
| Corporate Creator | Ecosometrics, Inc.; Wisconsin. Dept. of Transportation. |
| Corporate Contributor |
United States. Department of Transportation. Office of the Secretary |
| Publisher | United States. Dept. of Transportation. Office of the Secretary |
| Publication Date | 19870204 |
| Language | English |
| Abstract | The purpose of this manual is to assist local shared-ride taxi systems in preparing and implementing marketing programs for your systems. Keeping in mind that transit marketing may be a means to many ends (increasing ridership, building community support or expanding public influence), the manual explains the process that can be used to focus and develop a marketing plan that will be appropriate and effective for your service, in your community. |
| Rosap ID | dot:526 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/526 |
| TRT Terms | Taxi services; Marketing; Manuals; Taxicabs; Vehicle sharing; Ridesharing |
| General Subjects | Marketing guidelines; Taxis; Community; Shared vehicles |
| Geographical Coverage |
United States; Wisconsin |
| TRIS Online Accession No |
474175 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/56000/56400/56464/marketingmanualf00suef_0.pdf |
| Format | |
| Database | NTL Digital Repository |