NTL Record

Title Use of Market Research in Public Transit
Record ID 56648
Personal Name
Creator
Retzlaff, Jeffrey; Soucie, Kevin; Beimborn, Edward
Corporate Creator University of Wisconsin--Milwaukee. Center for Urban Transportation Studies; United States. Urban Mass Transit Administration.
Publisher United States. Department of Transportation
Publication Date 19850501
Language English
Abstract This report discusses the emergence and status of traffic mitigation ordinances as a strategy for reducing automobile congestion related to commuting. It is based on a review of traffic mitigation ordinances drafted or adopted in 20 selected local jurisdictions throughout the United States as of December 1988. The Urban Mass Transportation Administration (UMTA) is publishing this report as a resource for local governments which may be contemplating the development of a traffic mitigation ordinance to address their traffic congestion problems. The report, by presenting and discussing the major components of traffic mitigation ordinances, assists local jurisdictions in developing an ordinance. The concept of traffic mitigation ordinances is relatively new; ordinances have generally not been in effect long enough to collect conclusive evidence of their results. Thus, the degree to which traffic mitigation ordinances are actually successful in reducing traffic congestion is as yet unproven. UMTA does not endorse the development of traffic mitigation ordinances as the sole solution to traffic congestion. It is one method that may have merit as part of a broad-based transportation and land use strategy including transportation system development, transportation systems management, growth management policies, zoning, and other transportation demand management approaches.
Rosap ID dot:701
Rosap URL https://rosap.ntl.bts.gov/view/dot/701
TRT Terms Urban transit; Public transit; Market research; Ridership
General Subjects Mass transit; Urban commuters; User characteristics; Surveys; Interviews; Survey forms; Rider profiles
Geographical
Coverage
United States
TRIS Online
Accession No
457337
Contract Number WI-11-0009-1
Report Number DOT-I-85-45
Resource type Tech Report
URL https://ntlrepository.blob.core.windows.net/lib/56000/56600/56648/useofmarketrese8545jeff_0.pdf
Format PDF
Database NTL Digital Repository