| Title | Marketing Manual for the Wisconsin Urban Transit Association |
|---|---|
| Record ID | 56653 |
| Corporate Creator | Wisconsin. Dept. of Transportation. Social Media Peer Exchange Planning Team |
| Corporate Contributor |
United States. Department of Transportation |
| Publisher | United States. Department of Transportation |
| Publication Date | 19870301 |
| Language | English |
| Abstract | Marketing is an ongoing process, with decisions being made throughout the planning and implementation process. This manual will make the decisions easier, because you'll have a good understanding of the marketing tools available, the planning process, and actual advertising materials that can be localized for your use. Section II, Marketing Definitions and Activities, defines what marketing is all about and what elements make up the marketing mix |
| Rosap ID | dot:705 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/705 |
| TRT Terms | Urban transit; Public transit; Marketing; Manuals |
| General Subjects | Advertising; Marketing; Ridership; Trends; Marketing research |
| Geographical Coverage |
Wisconsin; United States |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/56000/56600/56653/wisconsintransi8726unse_0.pdf |
| Format | |
| Database | NTL Digital Repository |