| Title | Automobile Marketing Strategies, Pricing, and Product Planning [April 1978] |
|---|---|
| Record ID | 57197 |
| Personal Name Creator |
Hagerman, Marc L.; John, Z. |
| Corporate Creator | De Lorean Corporation |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publication Date | 19780400 |
| Language | English |
| Abstract | The objective of this study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positioning, and the use of incentives and other promotional tools. The method used was to establish the new models introduced since the last traditional year (1959) in the automotive industry, and to discuss their features and positioning in the market place. It can be concluded that the automotive industry reacts to competition, dealer influences, consumer preference and government regulations. Also each automotive manufacturer reacts differently in comparable situations. |
| Rosap ID | dot:29838 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/29838 |
| TRT Terms | Automobiles; Competition; Consumer protection; Decision making; Market surveys; Marketing; Motor vehicle industry; Planning; Policy; Prices; Product development; Publicity; Regulations |
| Geographical Coverage |
United States |
| Contract Number | HS827/R8408; TS-13509 |
| Report Number | DOT-TSC-NHTSA-77-6; HS-803 181 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/57000/57100/57197/automobilemarket00hage.pdf |
| Format | |
| Database | NTL Digital Repository |