| Title | Evaluation of a Rural Seat Belt Demonstration Program in Florida, Georgia, and Tennessee |
|---|---|
| Record ID | 60965 |
| Personal Name Creator |
Nichols, J. L.; Chaffe, R.; Solomon, M. G.; Tison, J. |
| Corporate Creator | Preusser Research Group, Inc. |
| Corporate Contributor |
United States. Department of Transportation. National Highway Traffic Safety Administration. Office of Behavioral Safety Research |
| Publisher | United States. National Highway Traffic Safety Administration. Office of Behavioral Safety Research |
| Publication Date | 20160900 |
| Language | English |
| Abstract | Three southeastern States initiated high-visibility enforcement campaigns to address lower seat belt use in their rural areas than in non-rural areas. Florida, Georgia, and Tennessee conducted four waves of intensified enforcement and media from November 2008 to May 2010. The May campaigns were conducted just prior to the national Click It or Ticket campaigns. Combining activity, awareness and usage data from all three States, there was a significant positive correlation between media expenditures and awareness of rural seat belt messages. Two awareness indices correlated highly with usage and achieved statistical significance: awareness of rural seat belt messages and perceived risk of a ticket for not buckling up. While the significant correlations between awareness measures and belt usage suggest that the message got through to drivers, comparison of changes in belt use in the RDP versus the control areas produced mixed results. Seat belt usage increased significantly in the targeted rural areas of all three States, but it also increased at about the same rate in the control areas in two of the States. Only Georgia provided evidence of a rate of increase in rural usage greater than experienced in the control area, which may have been partially due to the use and public awareness of checkpoints. |
| Rosap ID | dot:1975 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/1975 |
| TRT Terms | Evaluation; Rural areas; Seat belt use; Demonstration projects; Law enforcement; Campaigns; Mass media; Awareness |
| General Subjects | Seat belt use; rural; high-visibility enforcement |
| Geographical Coverage |
Florida; Georgia; Tennessee |
| Contract Number | DTNH22-06-D-0047 |
| Report Number | DOT HS 812 328 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/60000/60900/60965/812328-ruralseatbeltdemoregion4.pdf |
| Format | |
| Database | NTL Digital Repository |