| Title | Distracted Driving High-Visibility Enforcement Demonstrations in California and Delaware [Traffic Tech] |
|---|---|
| Record ID | 61603 |
| Corporate Creator | United States. Department of Transportation. National Highway Traffic Safety Administration |
| Publisher | United States. National Highway Traffic Safety Administration |
| Publication Date | 20140401 |
| Language | English |
| Abstract | The National Highway Traffic Safety Administration estimates 10% of fatal crashes (3,328) and 18% of injury crashes (421,000) were attributable to distracted driving in 2012. Previous research indicates dedicated law enforcement over a specified period coupled with enforcement-based messaging can reduce observed electronic device use rates. A demonstration, consisting of four high-visibility enforcement (HVE) waves, conducted from April 2010 to April 2011 in Syracuse, New York, and Hartford, Connecticut, saw hand-held phone use drop 32% (from 3.7% to 2.5%) in Syracuse and 57% (from 6.8% to 2.9%) in Hartford (Chaudhary et al., 2014; Cosgrove et al., 2011). Having evidence that high-visibility enforcement is effective in a controlled community setting, the next step was to examine the effectiveness of implementing distracted driving HVE campaigns over a widespread, multi-jurisdictional area. Following a methodology similar to the Connecticut and New York studies, NHTSA initiated two large-scale HVE demonstrations in California and Delaware to examine whether distracted driving-focused HVE can be applied to larger geographic and demographic areas. In November 2012, NHTSA selected the California Office of Traffic Safety (OTS) and the Delaware Office of Highway Safety (OHS) for the demonstration effort. The States were selected among those that banned the use of hand-held cell phones while driving and made it a violation to write, send, or read text-based communication on an electronic wireless device while driving. Both California and Delaware allow for primary enforcement and their bans apply to all drivers. |
| Rosap ID | dot:2022 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/2022 |
| TRT Terms | Cellular telephones; Distraction; Public information programs; Safety campaigns; Text messaging; Traffic law enforcement |
| Geographical Coverage |
United States; California; Delaware |
| TRIS Online Accession No |
1522195 |
| Report Number | DOT HS 811 993 |
| Availability | NHTSA - Behavioral Safety Research |
| Resource type | Brief |
| URL | https://ntlrepository.blob.core.windows.net/lib/61000/61600/61603/811993-distracteddrivinghighvisibilityenforcement_ca-de-tt.pdf |
| Format | |
| Database | NTL Digital Repository |