NTL Record

Title Evaluation of Teen Seat Belt Demonstration Projects in Louisiana, Mississippi, New Mexico, and Texas
Record ID 65273
Personal Name
Creator
Nichols, J. L.; Haire, E.; Elliot, K.; Solomon, M.
Corporate Creator Preusser Research Group, Inc.
Corporate
Contributor
United States. Department of Transportation. National Highway Traffic Safety Administration; United States. Department of Transportation. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
Publisher United States. National Highway Traffic Safety Administration
Publication Date 20180701
Language English
Abstract Four States in NHTSA’s Region 6 began multi-wave teen seat belt demonstration projects in May 2009. They conducted four waves of paid media and law enforcement activities over the following year. Two of these waves were conducted immediately prior to statewide Click It or Ticket (CIOT) seat belt mobilizations (May 2009 and May 2010), and two were conducted independent of CIOT mobilizations. Enforcement and media indices indicated that these were strong programs. Awareness surveys conducted in three of the States indicated that media efforts and law enforcement agencies successfully reached the teen population in two States (Mississippi and Texas). Teen seat belt use increased in all four States, but only in Mississippi did teen belt use increase substantially more in the program than control area. The results of this evaluation were similar to those found in previous teen-focused demonstrations in Colorado and Nevada (see DOT HS 811 518).
Rosap ID dot:36730
Rosap URL https://rosap.ntl.bts.gov/view/dot/36730
TRT Terms Teenage drivers; Seat belt use; Law enforcement; Mass media; Demonstration projects
General Subjects Teens; seat belts; demonstration project; media; enforcement; Click It or Ticket
Classification NTL - SAFETY AND SECURITY - SAFETY AND SECURITY
Geographical
Coverage
United States; Louisiana; Mississippi; New Mexico; Texas
TRIS Online
Accession No
1716633
Contract Number DTNH22-06-D-00047, Task Order 0002
Report Number DOT HS 812 464
Resource type Tech Report
URL https://ntlrepository.blob.core.windows.net/lib/65000/65200/65273/812464_20180831.pdf
Format PDF
Database NTL Digital Repository