| Title | Public Perception of Safety Messages and Public Service Announcements on Dynamic Message Signs in Rural Areas |
|---|---|
| Record ID | 67027 |
| Personal Name Creator |
Schroeder, Jeremy L.; Plapper, Eric; Zeng, Henry; Krile, Bob; Chu, Jimmy |
| Corporate Contributor |
United States. Federal Highway Administration; Battelle Memorial Institute |
| Publisher | United States. Federal Highway Administration |
| Publication Date | 20160101 |
| Language | English |
| Abstract | The objective of this project was to assess the effectiveness and potential benefits of posting public service announcements (PSAs) in rural areas by surveying a variety of travelers in those areas, including local residents, tourists, and long-haul truck drivers. This project addressed a number of questions related to safety awareness and PSA messages on dynamic message signs (DMS), including: driver awareness, driver understanding, changes in driver behavior, and drivers' opinions. Study findings provide an understanding of the usefulness and effectiveness of using DMS for safety and PSA campaigns, providing a basis for recommendations to influence and/or improve agencies'; guidelines, policies and operations on using DMS as a tool for safety and public service campaigns. |
| Rosap ID | dot:41496 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/41496 |
| TRT Terms | Variable message signs; Advanced traveler information systems |
| General Subjects | Traffic signs and signals--Testing; Human information processing--Testing |
| Geographical Coverage |
United States |
| Contract Number | DTFH61-12-D-00046 |
| Report Number | FHWA-HOP-16-048 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/67000/67000/67027/fhwahop16048.pdf |
| Alternative URL | https://ops.fhwa.dot.gov/publications/fhwahop16048/fhwahop16048.pdf; https://ops.fhwa.dot.gov/publications/fhwahop1648/index.htm |
| Format | |
| Database | NTL Digital Repository |