| Title | Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences |
|---|---|
| Record ID | 67856 |
| Personal Name Creator |
Raynault, Eloisa; Pecheux, Kelley K.; Huang, Herman |
| Personal Name Contributor |
Redmon, Tamara |
| Corporate Creator | United States. Federal Highway Administration |
| Corporate Contributor |
Science Applications International Corporation |
| Publisher | United States. Federal Highway Administration |
| Publication Date | 20051101 |
| Language | English |
| Abstract | This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States. |
| Rosap ID | dot:42591 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/42591 |
| TRT Terms | Pedestrian safety; Bicycle safety; Promotion; Marketing; Hispanics; Focus groups |
| Geographical Coverage |
United States |
| TRIS Online Accession No |
1026397 |
| Contract Number | DTFH61-03-D-00106 |
| Report Number | FHWA-SA-05-024 |
| Resource type | Tech Report |
| URL | https://ntlrepository.blob.core.windows.net/lib/67000/67800/67856/FHWA-SA-05-024.pdf |
| Format | |
| Database | NTL Digital Repository |