| Title | Teaching Through Children: How Bend, Oregon Used Coloring books to Communicate About Roundabouts |
|---|---|
| Record ID | 74310 |
| Personal Name Contributor |
Lewis, Robin; Shaw, Jeffrey |
| Corporate Creator | United States. Department of Transportation. Federal Highway Administration. Office of Safety |
| Publisher | United States. Department of Transportation. Federal Highway Administration. Office of Safety |
| Publication Date | 20110501 |
| Language | English |
| Abstract | In 1997, the City of Bend, Oregon proposed their first roundabout and then quickly put the project on hold, due to overwhelmingly negative responses from the public, who were concerned about safely navigating a roundabout. Two years later, when the City decided to propose another new roundabout, that 1997 experience led them to develop a strategy to generate early public support for the project. To achieve this, the City developed a variety of outreach products to explain how roundabouts are easy to navigate and why the City was proposing the roundabout for that specific location. In particular, City officials recognized a need to conduct outreach at a local school near the proposed roundabout. During public outreach meetings, some of the strongest resistance came from parents in the nearby school community, who expressed concern about building a roundabout near the school. The parents' consensus seemed to be "a roundabout is okay here, but not there at the school." Tailoring their outreach efforts to this particular audience, the City decided to develop a coloring book aimed at third through fifth-grade children and their parents illustrating the safety and community benefits of roundabouts. |
| Rosap ID | dot:49274 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/49274 |
| TRT Terms | Roundabouts; Traffic safety; Outreach; Children |
| Geographical Coverage |
United States |
| Report Number | FHWA-SA-11-027 |
| Resource type | Brief |
| URL | https://ntlrepository.blob.core.windows.net/lib/74000/74300/74310/FHWA-SA-11-027.pdf |
| Format | |
| Database | NTL Digital Repository |