| Title | Value Capture: Naming Rights |
|---|---|
| Record ID | 74787 |
| Personal Name Contributor |
Bishop, Thay |
| Corporate Creator | United States. Department of Transportation. Federal Highway Administration. Office of Innovative Program Delivery |
| Publisher | United States. Department of Transportation. Federal Highway Administration. Office of Innovative Program Delivery |
| Publication Date | 20170101 |
| Language | English |
| Abstract | Naming rights generate revenue by selling the right to name transportation assets to the private sector. Naming rights are an alternative means to generate revenue for transportation agencies that are looking for new sources of funding other than taxes and fees. One of the most common examples of selling naming rights is within the context of professional sports. Because most professional sports arenas, stadiums, fields, and tracks are publicly owned, there are many instances where they have been renamed by banking, telecom communications, and other private firms. For example, MetLife, Inc. pays $16 million per year to name the football stadium used by the New York Giants and New York Jets, and Citibank and AT&T each pay $20 million per year for the stadiums used by the New York Mets and the Dallas Cowboys, respectively. |
| Rosap ID | dot:55663 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/55663 |
| TRT Terms | Value capture; Improvements; Land values |
| Geographical Coverage |
United States |
| Resource type | Brief |
| URL | https://ntlrepository.blob.core.windows.net/lib/74000/74700/74787/program_value_cap_naming_rights.pdf |
| Format | |
| Database | NTL Digital Repository |