| Title | Consumer Preferences and Willingness to Pay for Potting Mix with Biocharan Energy Feedstock |
|---|---|
| Record ID | 81722 |
| Personal Name Creator |
Thomas, McKenzie; Jensen, Kimberly L; Lambert, Dayton M; English, Burton C.; Clark, Christopher D; Walker, Forbes R |
| Corporate Creator | United States. Department of Transportation. Federal Aviation Administration. Center of Excellence for Alternative Jet Fuels and Environment; University of Tennessee, Knoxville. Department of Agricultural and Resource Economics |
| Corporate Contributor |
United States. Department of Transportation. Federal Aviation Administration. Office of Environment and Energy |
| Publisher | MDPI |
| Publication Date | 20210600 |
| Language | English |
| Abstract | Biochar is a co-product of advanced biofuels production from feedstocks including food, agricultural, wood wastes, or dedicated energy crops. Markets for soil amendments using biochar are emerging, but little is known about consumer preferences and willingness to pay (WTP) for these products or the depth of the products’ market potential for this product. This research provides WTP estimates for potting mix amended with 25% biochar, conditioned on consumer demographics and attitudes about product information labeling. Data were collected with an online survey of 577 Tennessee home gardeners. WTP was elicited through a referendum contingent valuation. Consumer WTP for an 8.81 L bag of 25% biochar potting mix is $8.52; a premium of $3.53 over conventional potting mix. Demographics and attitudes toward biofuels and the environment influence WTP. Biochar amounts demanded are projected for the study area’s potential market. Optimal prices, profits, and market shares are estimated across different marginal costs of producing biochar potting mix. |
| Public Note | This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/4.0/). |
| Rosap ID | dot:56959 |
| Rosap URL | https://rosap.ntl.bts.gov/view/dot/56959 |
| TRT Terms | Soil components; Biomass fuels; Plant mix; Biomass; Fossil fuels; Production; Feeding stuffs; Consumer preferences |
| General Subjects | biochar; potting mix; ASCENT |
| Geographical Coverage |
United States |
| Contract Number | 13-C-AJFE-UTENN-005 |
| Report Number | 01-energies-14-03432 |
| Resource type | Journal Article |
| URL | https://ntlrepository.blob.core.windows.net/lib/81000/81700/81722/01-energies-14-03432_pub_Consumer_Preferences_.pdf |
| Format | |
| Database | NTL Digital Repository |